Design is a critical aspect of your business brand. Imagine this:
The love of your life wants to surprise you with something special for your anniversary. He knew you had your eye on a bracelet at Tiffany’s, because you have super sophisticated style like that. He decides to buy the bracelet and give it to you the morning of the celebration. Your stomach flutters as he tells you in his super deep, sexy voice I have something special for you.
He reaches into his coat pocket, and pulls out…
A Walmart grocery bag.
Your mind is racing. You wonder why you married him and if you’re being punked. You think Ashton Kutcher might jump out of the closet at any moment. You begin to question the relationship as you fake a surprised-in-a-good-way smile.
You open the Walmart bag only to find a beautiful silver bracelet. It looks like bracelet you’ve been dreaming of. It feels like the bracelet that’s kept you up at night and would go with every item of clothing you own. But, could it be? This bracelet claims to be from Tiffany’s; it claims to be $600; it claims to be an overwhelmingly thoughtful gesture from the man of your dreams. But it just doesn’t seem like the real deal. What’s missing?
Can you really appreciate a Tiffany’s bracelet if it doesn’t come in a Tiffany blue box with a Tiffany white bow?
Don’t get me wrong here–it’s what’s inside that matters. It really is. What your business makes or distributes or provides is the meat. But, if you don’t package the meat to look expensive, exclusive, and professional, then it might just look like it came in a Walmart grocery bag and your customers might go to a butcher where they put meat in a Tiffany blue box. Ok, we’re getting off track here, but you get the picture.
Here’s how we brand a business from a design perspective: we make you look professional. Even on the days when you don’t feel professional, when you question your abilities as an entrepreneur, or when you consider throwing in the towel. If you’ve still got a top-notch brand and consistent look, your customers purchase from you because they know you’re awesome and they don’t even know about those dark days when you’re tempted to quit.
Here’s a secret: when you have a solid brand behind your business, your clients don’t know about the chaos behind the scenes…they only know how professional your image appears to be. Branding your business through graphic design is like wearing your best pair of jeans every. single. day. Your butt looks great all year long, even if you’re having a bad hair day. Know what I mean?
Below are just a few of the services Chynna Hansen Designs can offer to help you brand your business.
Your logo is the most important part of your small business brand, so we always start with that. Visit The Logo Boutique for important logo aspects and samples of previously designed logos. I always recommend a complete branding package when starting your new business venture. More information on those can be found here.
Standard 2.5×3″ business cards
Square 3×3″ business cards
Business cards with rounded corners
Spot UV, die cuts, and various paper options available
A well-designed promotional flyer can create interest among even the least interested clients for an event, open house, sale, or special occasion happening at your business or online. Promotional flyers can also be used to advertise lesser-known services on social media.
Clients often find it simpler and more cost-effective to order digital files only and then print the flyers at their convenience. However, print orders are available, if requested.
Please give yourself plenty of time before the event to order a promotional flyer. Additional fees will apply for rush orders of one week or less.
Go beyond a business card to sell your services with a brochure. Brochures don’t have to be a basic tri-fold design anymore–they come in any shape, size, and color you can dream of. Brochures are a great way to provide thorough descriptions of your services, products, and prices, especially if you don’t yet have a website.
Other Branding Materials
Price list of services to post online and hang in your store or office
Coupons to be printed and/or emailed to clients
Punch cards for loyal customers as an incentive to return
Social media headers and cover photos
- Referral Cards
Custom stamps with your logo (can also be used as a return address stamp)
Pens, t-shirts, and other promotional items to give away or sell