Hey remember that time I started a design blog? I almost forgot myself. Not because I haven’t been working my little tushy off on this business, but because my life has been crazy town lately and for some reason, my blog always takes a backseat. In my defense, I’m moving to a different state in like a week and currently don’t even have a home there yet (!!!), but anywho… I wanted to hop on here and share with you the Big Reveal…aka, The CHD Brand Me Beautiful Packages.
First though, I wanted to chat with you for a sec.
I’ve made a lot of virtual friends from all over the world in this business journey over the past three years. It’s been so exciting to share our talents, interests, and business woes with one another. There are so many makers and hustlers and dreamers out there, working until two am and then getting up a few hours later to tend to their families or head off to their day jobs. Maybe you’re one of them. If you are, you know that the weight of that is heavy.
It’s really heavy.
You feel those growing pains as your business evolves. The excitement of success almost can’t be beat, but the worry of making and keeping all of your clients happy can be a lot to handle. And if one of your goals is to make your business big enough to make money and share your passion, but small enough to keep your family and household in order at the same time, then we can totally be friends. (If you’ve already achieved that goal, then please write a book about it and have it delivered to my doorstep immediately.)
If any of this sounds like you, then you’ve come to the right place. Let’s build your brand together. Hear me out:
You absolutely need a brand. That’s non-negotiable.
Have you ever looked at a successful business, broken down what they do and had the thought, “But that’s so simple. I could have done that.” You have just a quick minute of envy, kick your own butt for not thinking of that, and keep on burning that midnight oil, wondering if you’ll ever be that good.
I have a little secret for you.
A large part of the success of those easy peasy looking businesses is their brand. They’ve created a name for themselves and presented themselves in a way that makes their client’s mouths water. Not in a sexy way, but their brand is so solid they’ve gotten that OMG I NEEEED THIS RIGHT NOW reaction from their clients on more than one occasion. And that’s what you need. You need your clients to need your product. (And you know what, if you look sexy while you’re makin’, more power to you! I know I do — rockin’ my yoga pants, unwashed hair, and baby puke soaked shirt all day, errday!)
I’m gonna cut to the chase here and tell you this:
You need an image, a vision, and a tangible, visual, impressive brand. At the end of the day, it doesn’t matter what you make, sell, or create, if people don’t know about it then they don’t buy it. End of story. Period. Your product must be in front of your customer’s eyes and it must be presented in a way that is enticing to them. More on that here.
That’s exactly what you can do with a CHD Branding Package. You can do that same thing without one, but if you let me help you, well, then my children have diapers on their butts and food in their mouths. If you’re feeling swallowed up with running your business and if you’re using Paint for your designs (do they still make that program?!) then please, please let me help you.
Invest in your business and lets me and you get your awesome sauce crap in front of people who will buy it. We’ll work together and make it happen. We’ll shout it from the rooftops and share it with the world!
I also heard somewhere that referral programs are a great way to get clients through your door (or computer screen! ha!) so I started one. Here it is:
Tell a friend about the CHD Brand Me Beautiful Packages and when you both book, you’ll both save $20. Let’s say you’ve both gotta book before August 31st and call it good.
We’ll see if that works out. I’ll be sure and let you know the results.
I also designed this little graphic so you can gently tell your friends that their business needs a new look, without hurting their feelings of course. Feel free to post it on their Insta, FB, or print it out and send it out to be delivered by a singing leprechaun. Whatever floats your boat.